For most of people, original equipment appearance is very important for cruise control. They want it to enhance their car rather than detract from it. Retailers contacted by Home & Auto said cruise control is a good category when it is advertised properly. Sales of the driving aid pick up during summer vacation time and at Christmas and Father’s Day when it is purchased as a gift. Chains with installation service report cruise sell well on a service bay special as well.
People Are Looking For Best Radar Detectors
While some people add cruise for driving comfort, others install it to help conserve gasoline. Still, others purchase it to help keep their speed below legal limits. People buy cruise control because it keeps them from going over the speed limit. It goes hand-in-hand with best radar detectors.
After several years of consistent sales through other outlets, radar detectors are gaining a foothold in aftermarket retail chains. More than one-third of the retailers contacted by Home & Auto said they are adding or expanding a stock of radar detectors. Those who currently sell radar detectors said they average four turns a year and average gross margins are about 31%.
Remarkable Trend for both Consumers and Manufacturers
Once again, retailers and manufacturers point to a tendency for consumers to purchase high end, more sophisticated units. Vice president marketing of a well – known brand says that it is no easy thing to estimate manufacturers’ sales of radar detectors. “There are a number of public companies but their sales of radar detectors are lumped with other categories. However, we know that we are one of the largest factors in the business, and we can estimate the sales and market share of the other major producers.”
- The trend is towards more sophisticated, more expensive units that are reliable. There also appears to be a lot of brand identification
- Radar detectors range in price from $90 to $300 with the more popular units costing $90 to $160, manufacturers’ state. A whole range of features must be considered when a customer purchases a unit, including signal strength indication, volume control, lights, sound and false alarm muting
- There’s a reason for the wide range of radar detectors and consumers should look for what they need and want
While dashboard-mounted units are still popular, manufacturers note that hidden models are gaining quickly. One area we’re finding that is getting stronger by using the remote Escort Max 360 review. These have a sensor unit under the grill and control unit mounted in the dash so it is not visible from outside the vehicle. On other ways, the remote unit is well received because it is safer from theft and the driver is safer from occasional harassment by the law enforcement official who doesn’t like the units.
Let’s Be One of the Smart Consumers Right Now!
Another important point brought up about sales of radar detectors by chain spokesmen was the consumer’s preference for good quality. Additionally, the consumer is looking for performance and reliability at a price. Now is your turn!
Source: Review Updater